University of Brighton _ c-change

Big ambition. Big impact culture change.

The University of Brighton came to us with a very clear sustainability target, driven by a blend of business resilience and environmental responsibility – to cut carbon emissions by 50% in five years.

Being more ambitious than any other higher education institution in the UK meant engaging and influencing a community of over 25,000 staff and students.

Our response was to create c-change – a behaviour change campaign big enough and bold enough to stand out in a visually-crowded environment, and designed to connect with both hearts and minds across multiple sites.

Attention grabbing communications for impactful launch events

Attention grabbing communications for impactful launch events

Clear information delivery with an eye on the big picture

Clear information delivery with a big picture view

A campaign led by its own people

A campaign led by its own people

Highly visible triggers and a splash of humour

Highly visible triggers and a splash of humour

Embedding long-term behaviour change by keeping an eye on the detail

Embedding long-term behaviour change by keeping an eye on the detail

 

And the verdict from our client?

“c-change will help shape the culture of our organisation, building on the significant high level support that already exists and showing that the university is taking sustainability and carbon reduction seriously. It’s about everyone, everywhere, engaging.

And it’s the people that make up our community as a whole who will create the real impact, together, under one banner  – through changes in behaviour and everyday actions that will not only be good for the environment, but be part of securing our future prosperity as a university.

These changes can vary from procurement policies to car sharing each day or on business trips. Or it could simply just mean turning off the lights. It all adds up.

The c-change brand has created the momentum and impact we needed to springboard our campaign and get people talking about everything from energy efficiency to waste management.”

Abigail Dombey, Environmental Manager, University of Brighton

Visit the c-change website.