our story

We’re in the business of generating future positive impact, through business.
Our approach? A blend of engagement, listening, strategy, challenge, creativity, optimism and communication.
Our style? Ever-so-friendly, plain english, pragmatic, innovative and relationship-based.
Our hope? To create a legacy that is as much about our own positive impact as it is our clients’.

Here’s how we came to be working together.

 

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Simon Bottrell

My pivotal moment came in 2002. There I was, holding my newborn son, Josh, in our kitchen, when a news item about climate change came on to the radio. I suddenly realised something irreversable about my new-found responsibilities – for him, for his future, for my legacy.

That same year, I co-founded NeoCreative, an agency with a mission to support ethical business and the arts. Five years on, I joined Ethical Junction – an online network connecting and promoting ethical business. Its 1000+ strong membership opened my eyes to the number of people wanting to do business a better way.

In 2007, 7creative became my vehicle for providing strategic clarity and brand communications. I experienced an inspiring diversity of people, organisations and ideas that touched just about every global-to-local theme, from renewable energy to food systems and health to, erm, chocolate. It also led to meeting Beth in 2011. Our first collaborative project uncovered a shared passion for catalysing positive change, and a great match in skills and work ethos.

Beth Derry

On reflection, my journey has always had sustainable change as its destination – from education through to environmental NGO, government agency and out into the corporate world.  In 2000, armed with a postgraduate degree in Environment Management, I got lucky when I was asked to manage the Cornwall Biodiversity Partnership. Working with some 100 local organisations and experts showed me the power of what can be achieved when a community has clear purpose.

My next move was to the Environment Agency, where my teams were responsible for engaging 5 million people, 50 MPs, 39 local authorities, 800 colleagues and thousands of businesses. Those eight years, working on crucial issues from climate change to waste management, sustainable development to flooding, changed my view of the world and taught me the importance of connecting with people to maximise the potential of what we can achieve.

In 2010, after the birth of my son I went freelance and worked on Nestle’s 2011 Creating Shared Value Report as my first project – an eye opening first step into the corporate world. I went on to help some of the world’s best-known brands talk about responsibility.

want to connect?

Part of our motivation comes through meeting others who are inspiring a new generation of business. If what we say makes sense to you too, then we’d love to talk.

Beth Derry

Strategic director

[email protected]
447811965215

connect with us on LinkedIn
Skype here

Simon Bottrell

Creative director

[email protected]
447901916900

connect with us on LinkedIn
Skype here

who we've worked with along the way